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鲜芋仙商业策划书范文.docx

发布时间：2023-03-12 13:49:22 来源：文档文库

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商业计划
书

——“鲜芋仙”连锁品牌项目
2013年6月

目
录

一、鲜芋仙项目简介···············································第2页

鲜芋仙概括····················································第2页

商业模式设计·················································第4页

二、商业模式分析················································第5页

客户细分·······················································第6页

价值主张·······················································第6页

渠道通道·······················································第7页

客户关系·······················································第7页

收入来源·······················································第8页

核心资源·······················································第9页

关键业务······················································第10页

重要合作······················································第10页成本结构······················································第11页
三、营销战略·······················································第12页
产品具体营销战略··········································第12页连锁的战略性布局··········································第14页

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