个人微信公众号：盈利模式与路径优化
作者：程若玉 段小力
来源：《价值工程》2019年第28期
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摘要：微信公众号的出现改变了传统媒体的盈利模式，但盈利水平却参差不齐。对用户画像进行大数据分析，使产品规范化、品牌化、社区化已经成为运营公众号并使其盈利之亟需。本文研究了微信公众号平台的三种盈利模式对其进行比较分析，并基于此对其盈利模式的路径进行优化探究。
Abstract： The emergence of the WeChat public account has changed the profit model of traditional media， but the level of profitability is uneven. Big data analysis of user portraits makes the product standardization， branding， and communityization have become the urgent need to operate the public number and make it profitable. This paper studies the three profit models of the WeChat public number platform and compares them， and based on this， optimizes the path of its profit model.
关键词：微信公众号;盈利模式;运营公众号;路径优化
Key words： WeChat public number;profit model;operating public number;path optimization
本文来源：https://www.2haoxitong.net/k/doc/1486b532c081e53a580216fc700abb68a882ad56.html
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