留学文书写作范例-市场营销(个人陈述)
Personal Statement Program Applied1: Marketing2 Management In a highly competitive environment, the ability to create competitive edges over one s adversaries3 and to achieve ultimate victory in fierce competitions depends not so much on materials resources as on the mental factors of intelligence and concepts. Those concepts that can lead to new visions and perspectives and those approaches that can effectively solve problems will have the greatest value. The overriding4 factor which ensures the eventual5 materialization of new concepts and gives rise to effective approaches is management. As a branch of applied science, the science of management has crucial value not only for developing countries like China which are making uttermost efforts to catch up with the developed countries, but also for the leading multinational6 giants in the developed countries themselves. For a person like me who has decided7 to pursue marketing management as my career objective, to sharpen my intellectual caliber8, to understand the essence of management and to grasp important skills of management have become my greatest aspiration9.
As a Master s student specializing in marketing and enterprise strategies, I am very proud to report that I have made some encouraging research achievements. Of the two research papers that I wrote concerning strategic development of enterprises Enterprise Strategic Alliance Based on Resource Complementarity and The Strategic Orientation10 and Countermeasures for Chinese Enterprises in International Operations in the New Millennium11, the former has been published by Economic Tribune in Sept. 2002 and the latter has been accepted for publication by China Economists12 in Feb. 2003. These two research papers are the fruition of my active involvement in a research project named Study on Chinese Enterprises Cooperation-Competition Models in Hyper-Competitive Conditions, which is sponsored by China State Natural Science Foundation (Foundation Project No. 70140132. Another paper entitled Brand Marketing: A Competitive Mode on a Higher Level in Modern Economics has been published by Contemporary Finance Economics in November this year. Those research achievements can unmistakably indicate my tremendous potential to perform much more ambitious researches in my future degree program and I am determined13 to develop this potential to the fullest extent.
I completed my four-year systematic14 studies in Engineering and Management Science as an undergraduate at the School of Economics and Management, Beijing University of Aeronautics15 and Astronautics. It is precisely16 this undergraduate education that has reinforced my determination to pursue marketing management as my lifelong career. Although as an undergraduate my understanding of some courses cannot be described as