正在进行安全检测...
发布时间:2023-12-11 03:52:28 来源:文档文库
小
中
大
字号:
蜀枫炊冒菜(校区)商业计划书
(“蜀枫炊"已经提交国家商标总局注册,取得注册证书
创业发起者:小潘哥
1创业背景及行业市场分析...........................................................................................................11。1创业背景.........................................................................................................................11.2行业市场分析.....................................................................................................................12蜀枫炊小店战略及发展目标.......................................................................................................3
2。1公司总体战略.................................................................................................................32.2战略的匹配和决策............................................................................................................32.3企业愿景及长期目标..........................................................................错误!未定义书签。2.4企业发展目标.....................................................................................................................33目标市场分析...............................................................................................................................4
3。1产品的定位和目标市场分析:......................................................................................43。2我们所针对的市场..........................................................................................................53.3目标市场规模及其发展.....................................................................................................54竞争分析.......................................................................................................................................6
4。1企业间的竞争..................................................................................................................74.2潜在新竞争者的进入........................................................................................................74。3潜在替代产品的开发.....................................................................................................74.4供应商议价力量................................................................................................................84.5购买者议价能力................................................................................................................85产品设计及服务...........................................................................................................................9
5。1食品部分..........................................................................................................................95。2网络平台(APP平台).................................................................................................105。3服务部分.......................................................................................................................105.4我们的潜在顾客:..........................................................................................................115。5产品与服务对于顾客的价值.......................................................................................116生产运营设计.............................................................................................................................12
6.1地址.................................................................................................................................126.2原材料的供应...................................................................................................................136。3生产与储备....................................................................................................................136.4生产工艺..........................................................................................................................146。5业务运营目标................................................................................................................146.6成本质量控制...................................................................................................................156.7生产计划..........................................................................................................................177财务规划与效益分析.................................................................................................................18
7.1投资预算...........................................................................................................................1