微盟微商城微信小程序直播使用手册
一、微信小程序直播简介
微信小程序直播是微信官方面向商户提供的直播经营工具，通过微盟接入，商户可以在自己的小程序后台开启和使用直播，并可将直播嵌在小程序商城任意页面，在店铺内即可完成直播闭环。用户可在小程序商城进行直播预约、观看直播以及购买商品等。主播在直播过程中商品卡片实时弹窗，用户点击商品直接进入商品页面完成购买，同时主播还可运用点赞、抽奖、优惠券派发等能力与用户进行互动。
![](https://wkrtcs.bdimg.com/rtcs/image?w=32.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_5","w":"32.00","h":"32.00","dataType":"gif","c":"word/media/image1.gif"})
二、微信小程序直播接入流程
1、接入前准备
（1）店铺已绑定微信小程序
（2）绑定的微信小程序已获得小程序直播公测资质
（3）已在微信小程序后台创建了直播间
（4）直播权限已授权给微盟
小程序直播公测资质的获取
小程序后台确认获得直播资质并提交申请审核通过；
登陆小程序后台，左侧有“功能 -直播”功能，即表示您已获得小程序直播公测邀请；
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_10","w":"554.00","h":"226.00","dataType":"png","c":"word/media/image3.png","imgOriW":1262,"imgOriH":514})
受邀后，请按照引导申请小程序直播能力
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_6","w":"553.00","h":"398.00","dataType":"png","c":"word/media/image4.png","imgOriW":1167,"imgOriH":840})
满足以下条件的商家在收到公测邀请后可以申请使用直播能力：
① 小程序在目前开放的18个类目范围内（附类目列表）
类目列表：
电商平台
商家自营-百货
商家自营-食品
商家自营-初级食用农产品
商家自营-酒/盐
商家自营-图书报刊/音像/影视/游戏/动漫
商家自营-汽车/其他交通工具的配件
商家自营-服装/鞋/箱包
商家自营-玩具/母婴用品(不含食品)
商家自营-家电/数码/手机
商家自营-美妆/洗护
商家自营-珠宝/饰品/眼镜/钟表
商家自营-运动/户外/乐器
商家自营-鲜花/园艺/工艺品
商家自营-家居/家饰/家纺
商家自营-汽车内饰/外饰
商家自营-办公/文具
商家自营-机械/电子器件
② 主体下小程序近半年没有严重违规
③ 小程序近90天存在支付行为
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以上3个条件同时满足的前提下，下面3个条件满足其一即可
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④ 主体下公众号累计粉丝数大于100
⑤ 主体下小程序近7日dau大于100
⑥ 主体在微信生态内近一年广告投放实际消耗金额大于1w
注：由于数据会延迟两个工作日刷新，刚满足以上条件商户可在两个工作日后再发起申请
满足以上条件，但暂未收到邀请的商家可耐心等待（即左侧没有“功能 -直播”功能），小程序直播的公测邀请将逐步覆盖（即满足条件后2个工作日后收到公测邀请）
在此提醒商家需遵守直播相关规范，如出现违规行为，相关能力可能会被回收。
审核通过后，若您能够在小程序后台创建直播，即表示您已审核通过
注：若未通过审核即填写对接信息，添加直播能力有可能导致您的小程序审核失败
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_7","w":"554.00","h":"234.00","dataType":"png","c":"word/media/image5.png","imgOriW":1270,"imgOriH":537})
注：开通前请保证在微信小程序后台至少有一个任意状态的直播间
将直播权限授权给微盟
进入微信小程序直播
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_7","w":"554.00","h":"248.00","dataType":"png","c":"word/media/image6.png","imgOriW":1344,"imgOriH":603})
点击“立即授权”，授权小程序权限集给微盟
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_7","w":"554.00","h":"251.00","dataType":"png","c":"word/media/image7.png","imgOriW":1179,"imgOriH":535})
跳转小程序设置页面，点击“重新授权”
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_13","w":"554.00","h":"252.00","dataType":"png","c":"word/media/image8.png","imgOriW":1347,"imgOriH":612})
扫描二维码进入授权变更页面，将小程序直播权限授权给微盟
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_13","w":"554.00","h":"491.00","dataType":"png","c":"word/media/image9.png","imgOriW":1185,"imgOriH":1050})
2、开通流程
（1）操作路径：营销-营销中心-特色玩法-微信小程序直播
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_7","w":"554.00","h":"260.00","dataType":"png","c":"word/media/image10.png","imgOriW":1268,"imgOriH":595})
出现直播间列表则表示小程序直播开通成功
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_13","w":"554.00","h":"233.00","dataType":"png","c":"word/media/image11.png","imgOriW":1885,"imgOriH":792})
注：首次绑定微盟小程序或新申请到直播资质的商户，在完成开通流程后，需等待小程序重新发布并审核成功后才能正常使用直播能力，请耐心等待
详细操作指引可前往以下链接查看小程序直播操作指南
三、小程序直播流程
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"554.00","h":"251.00","dataType":"png","c":"word/media/image12.png","imgOriW":1184,"imgOriH":537})
第一步：创建直播间（mp后台）
![](https://wkrtcs.bdimg.com/rtcs/image?w=32.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_12","w":"32.00","h":"32.00","dataType":"gif","c":"word/media/image1.gif"})
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"554.00","h":"281.00","dataType":"png","c":"word/media/image14.png","imgOriW":1270,"imgOriH":644})
第二步：添加商品-添加商品入库（mp后台&微盟后台）
微盟后台-复制商品小程序链接
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_13","w":"554.00","h":"294.00","dataType":"png","c":"word/media/image15.png","imgOriW":1364,"imgOriH":724})
mp后台-粘贴链接，去掉链接前面的斜杠，添加商品入库
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"554.00","h":"268.00","dataType":"png","c":"word/media/image16.png","imgOriW":1268,"imgOriH":615})
mp后台-直播间导入商品
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"554.00","h":"272.00","dataType":"png","c":"word/media/image17.png","imgOriW":1268,"imgOriH":623})
第三步：设置店铺资源位及商品活动（微盟后台）
微盟后台入口：营销-营销中心-微信小程序直播
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"553.00","h":"246.00","dataType":"png","c":"word/media/image18.png","imgOriW":1366,"imgOriH":608})
同步直播信息：将微信mp后台的直播信息同步至微盟
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"553.00","h":"257.00","dataType":"png","c":"word/media/image19.png","imgOriW":1330,"imgOriH":617})
店铺资源位设置
直播装修组件选取微信直播
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_13","w":"554.00","h":"255.00","dataType":"png","c":"word/media/image20.png","imgOriW":1341,"imgOriH":618})
注：除配置店铺推广入口外，商户还可以根据自身营销策略设置商品营销活动：如限时折扣、满折、满赠等
第四步：主播开播（主播后台）
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"554.00","h":"276.00","dataType":"png","c":"word/media/image21.png","imgOriW":1269,"imgOriH":632})
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"554.00","h":"273.00","dataType":"png","c":"word/media/image22.png","imgOriW":1268,"imgOriH":625})
第五步：创建抽奖活动（主播后台&mp后台）
营销功能-发起抽奖
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"554.00","h":"274.00","dataType":"png","c":"word/media/image23.png","imgOriW":1270,"imgOriH":629})
c端抽奖样式
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_17","w":"554.00","h":"271.00","dataType":"png","c":"word/media/image24.png","imgOriW":1270,"imgOriH":621})
![](https://wkrtcs.bdimg.com/rtcs/image?w=32.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","w":"32.00","h":"32.00","dataType":"gif","c":"word/media/image1.gif"})
第六步：直播管控（主播后台）
![](https://wkrtcs.bdimg.com/rtcs/image?w=554.00&md5sum=e8087a08d3d20d7cbfacff0808d224dc&sign=bcf6737803&rtcs_flag=1&rtcs_ver=4&l=webapp&bucketNum=604&ipr={"t":"img","r":"r_2","w":"554.00","h":"243.00","dataType":"png","c":"word/media/image25.png","imgOriW":1267,"imgOriH":556})
四、常见问题
Q1：小程序直播收费么？
目前不收取任何费用。
Q2：直播间的直播的时间是否有限制？
每个直播间不能直播超过12小时。
Q3：直播当中能更换上下架商品吗？
可以。
Q4：目前支持多少个列表商品?
已入库的商品上限为2000，每天最多提交审核500件商品。
商品入库前需经过审核，审核时长为1—7个工作日。只有已入库的商品才能添加到直播间的商品列表中，建议将直播间的商品提前录入到商品库中。
Q5：支持一个小程序，同时开多个直播间进行同时直播吗？
可以的，同一个小程序可以支持50个直播间同时直播，一天的直播上限也是50场。
Q6：商城后台同步直播间有上限么？
一天最多同步5000个直播间
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