万科地产轻资产模式运营的研究
摘要
近年来，随着土地出让金价格的上涨以及行业内竞争压力的不断加大，中国房地产业逐渐低迷。房地产业的转型和升级正变得越来越迫切，因此，许多房地产开发商尝试实施轻资产模式的运营方案。2013年，万科集团提出了一项战略发展规划，将房地产开发模式从原有的重资产模式转变为轻资产模式，这改变了房地产行业转型升级的方向。本文重点以万科地产为主要研究对象，分析了房地产企业轻资产模式的应用及其财务效应。
本文通过介绍轻资产模式运营的相关理论基础，结合万科轻资产化的案例分析，详细分析了万科转型轻资产运营的的动因与可行性，接着以万科转型轻资产运营模式前后的财务特征与指标，分析万科的“小股操盘”模式。最后得出轻资产运营的启示与建议。
通过对房地产企业轻资产转型的深入研究，本文希望学者们更多地关注房地产行业轻资产运营模式，以便对该模型能进行更深入的研究。另一方面，万科地产轻资产转型的实际案例可以为房地产行业和其他重资产行业提供一些经验，以此促进中国房地产行业的积极发展。
关键词:房地产行业轻资产运营模式、万科、转型
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Research on the operation of Vanke Real Estate's light asset model Abstract
In recent years, with the increase in the price of land transfer fees and the increasing pressure of competition in the industry, the real estate industry in China has gradually declined. The transformation and upgrading of the real estate industry is becoming more and more urgent. Therefore, many real estate developers try to implement the operation plan of the light asset model. In 2013, Vanke Group proposed a strategic development plan to transform the real estate development model from the original heavy asset model to the light asset model, which changed the direction of the transformation and upgrading of the real estate industry. This paper focuses on Vanke Real Estate as the main research object, and analyzes the application of the light asset model of real estate enterprises and its financial effects. This paper introduces the relevant theoretical basis of light asset model operation, combined with the case analysis of Vanke light assets, analyzes in detail the motivation and feasibility of Vanke's transformation of light asset operation, and then the financial characteristics and indicators before and after Vanke's transformation of light asset operation mode. Analyze Vanke's "small stock trading" mode. Finally, the enlightenment and suggestions of light asset operation are obtained. In this article, on the research of real estate enterprise asset light model transformation, on the one hand, I hope more academic focus on real estate asset light mode, thus further strengthen the deep research in real estate asset light mode. On the other hand, in order to light by vanke real estate assets operation mode transformation practice case, for the real estate industry and other heavy assets enterprises provide experience and advice, can be used for reference to promote the vigorous development of the real estate industry in our country.
KeyWords: Real Estate Industry Light Asset Operation Mode, Vanke, Transformation
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目 录
第1章 绪论 ................................................................. 1 1.1 研究的目的及意义 .................................................... 1 1.2 国内外研究现状 ...................................................... 1 1.2.1 国外研究现状 ................................................... 1 1.2.2 国内研究现状 ................................................... 2 1.2.3 文献述评 ....................................................... 2 1.3 研究内容与方法 ...................................................... 3 第2章 轻资产模式运营相关理论基础 ........................................... 5 2.1 轻资产模式相关理论 .................................................. 5 2.1.1 分工理论 ....................................................... 5 2.1.2 “微笑曲线”理论 ............................................... 5 2.1.3 企业战略转型理论 ............................................... 6 2.2 房地产企业转型轻资产运营模式 ........................................ 6 2.2.1 传统的重资产运营模式 ........................................... 6 2.2.2 房地产行业的转型 ............................................... 6 2.3 房地产企业轻资产化的典型模式 ........................................ 6 2.3.1 狮铁门模式 . 