BEC商务英语(初级)听力模拟试卷108(题后含答案及解析)

发布时间：2023-03-22 21:26:18 来源：文档文库

小中大

字号：

手机查看

BEC商务英语（初级）听力模拟试卷108(题后含答案及解析
题型有：1.PARTFOUR

PARTFOUR
听力原文：Man:HowcanorganisationsmakesurethattheirITexecutivesandmanagersgaintherightskills?Woman:Intheshortterm,companieshavetofirstrecognisethatbusinessmanagementandleadershipskillsarecriticalintheITorganisation,thenask,“Howdoweembedthesetoday.”YoudealwiththisbyfindingenlightenedClOswhounderstandbusinessandsurroundthemselveswithateamofpeoplewhohavetherightskills:aCFOforIT,anHRpersonwithanunderstandingofhowtodealwithITissues,therightmarketingcommunicationspeople.
1．Howcanorganisationsmakesurethattheirleadersgaintherightskillsfirst?A．realiseitsimportanceB．findenlightenedClOsC．findqualifiedCFOsandHRs
正确答案：A
解析：题干提示点1：How说明考查的关键点是公司如何确定其领导者获得正确的技能题干提示点2：first提醒考生注意时间顺序，因为在听力原文中出现了首先、然后的内容，如果考生不清楚题干。可能会误选。

听力原文：Man:Weallknowthatpublicrelationsisatough,highlycompetitiveandfast-pacedbusiness.Whatmadeyoudecidetobeinthepublicrelationsandbrandingfield?Woman:WhenIgraduatedfromcollege,myfirstjobwasworkingastheheadofmarketingforalawfirm.Butafterworkinglonghourswithlimitedvacationtime,officepolitics,andtheroutineschedule—gettingupeverymorningat6:00AM,goingtothegym,thengoingtoworkandbeingchainedtomydesk,Idecidedtotaketheleapoffaith,quit,gooutonmyownandstartmyowncompany.Marketing,publicrelationsandbrandingwereareasofbusinessthatalwaysinterestedme.WhenIwasyounger,Iwasfascinatedbyhowpeoplebecamefamous,howthemediaworkedandhowdifferentstorieswereselected,howproduct/servicesbrandswerebuilt,andhowsalesandmarketingarebuiltontheprinciplesofhumanbehaviour.Man:Well,yourpublicrelationsbusinessfocusesmainlyonthefashionandbeautyindustries.Whatmadeyoudecidetoworkprimarilyfortheseindustries?Woman:WhenIwasinmyearlytwenties,IwasahighfashionmodelrepresentedbyvariousmodellingagenciesinNewYorkCity.Ibecameacquaintedwithvariousluxuryfashion,accessory,andbeautybrandsandIfellinlovewiththequalityanddetailsthateachbrandoffered.Man:Right.Whatdoyouthinkaretheadvantagestofocusingonanarrowersegment,especiallyforsmallbusinesses?Woman:Goodquestion.Smallbusinessesusuallyhavelimitedfundsfor

marketing,sowehavetoberesourceful.Wehavetouseallthetoolsthatareavailabletous,likepublicityandpublicrelations.Additionally,whenwepickasmallernichetotarget,itismucheasiertomarketeffectivelybecausewearenotspreadingourselvesthinbytryingtobeeverythingtoeveryone.Man:Then,whatwerethechallengesyoufacedwhenstartingthebusiness?Woman:Justlikeanybusinessowner,Iencounteredallsortsofproblems,butthelargestproblemsIhadwerewiththelegalaspectsofmybusiness—contracts,agreements,andjointventures.Ididn’thavethefundstohireanattorneytodraftthecontractsinthebeginning,soIbartered.Barteringcanbeveryeffectiveifdoneproperly.Man:Thepublicrelationsfieldisoneofthemostfiercelycompetitivemarketsinthebusinessworld.WhatarethefactorshelpingMarquetCommunicationsmakeitsmarkinthisdynamicandfastpacedindustry?Woman:Youhavethatright,PRissocompetitive.TherearethousandsofPRcompanieshereinNYandinLA.Ihavetakenaveryconcentratedapproachtomarketingbytakingonclientsthatcomeasreferrals,contactmethroughabylineinanarticleoranintervieworbycontactingmethroughoneoftheseminars/workshopsI’vehosted/attended.Man:Anotherquestion.Youworkfromhomewithastaffoffreelancersandvirtualassistants.Whatarethekeyelementsasmallbusinessownerneedstorememberwhenmanagingpeople?Woman:Themostimportantthingistomanageandsuperviseyouremployees.IfyouarethePresidentofthecompany,yourjobistooverseethedailyoperationsofthebusiness.Delegateresponsibility.
Youwillhearaconversationonpublicrelations.Foreachquestion(23-30,markoneletter(A,B,orCforthecorrectanswer.Afteryouhavelistenedonce,replaytherecording.

2．Whatistheman’sopiniononthebusinessofpublicrelations?A．Itismild.B．Itinvolvesrigorouscompetition.C．Itdevelopsveryfast.
正确答案：B

3．Whatdidthewomanfirstdoaftergraduate?A．Shestartedalawfirm.B．Shewasinchargeofmarketingproducts.C．Shewasinchargeofasectioninafirm.
正确答案：C

4．Whatisnotanareaofthewoman’sinterest?A．Howpeoplebecomewidelyknown.B