汽车服务行业存在的问题及策略马彪

发布时间：2015-03-24 08:19:26 来源：文档文库

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黄河交通学院

毕业论文

论文题目：汽车服务行业存在的问题及策略

所属系别汽车工程学院

专业班级 12级汽车营销2班

姓名马彪

学号 1201080262

指导教师王瑞红

撰写日期 2014 年 11 月

摘要

汽车服务业有很大的发展空间，近年来，我国汽车服务业发展迅速，但是其发展现状与国外相比仍有较大差距。建立标准化体系无论对汽车服务业还是对汽车行业来说，都能够起着促进服务业或汽车业健康发展的作用。汽车服务业向多元化发展、网络化经营是必然趋势，连锁将成为未来汽车产业的一大主体。随着汽车行业的逐步发展，汽车服务业越来越受到人们的重视。其中世界贸易组织认为，服务业的本质特征在于其提供的产品的不可储存性。汽车服务业则是在汽车产业价值链中连接生产和消费的支持性的、基础性的业务及这些业务的延伸业务。汽车服务业包括汽车售前、售中、售后三方面的服务，根据服务的对象和内容把汽车服务业分为汽车营销，汽车维修与保养，汽车装饰和美容，汽车信贷，汽车保险，二手交易和回收，汽车驾驶培训等方面，在本文中将根据所了解的资料和情况，对汽车服务行业的发展进行较为详细的分析。本文中的分析对市场需求及时调整经营策略提供了准确而科学的依据，从而对于汽车服务行业的发展具有一定的指导作用。最终得出汽车服务将以市场为导向，多元化，连锁化，信息化，追求更高的社会价值；并以顾客服务为核心，使汽车后市场得到更快速的发展！

关键词：汽车服务业，标准化，服务营销，影响因素，策略

Abstract

Automotive service industry has great development space, in recent years, the development of China's automobile service industry rapidly, but its development status compared with foreign countries there are still large gaps between the. The establishment of the standard system regardless of the automobile service industry or the automotive industry, can play to promote the healthy development of the service industry or the automotive industry action. The development of automobile service industry, to the diversification of network management is the inevitable trend, the chain will become a main body of the future of the automobile industry. With the gradual development of the automotive industry, the automotive service industry has been paid more and more attention. The World Trade Organization believes that nature, the characteristics of the service industry is the products can not be stored. Automotive service industry is the extension of business support in the automobile industry value chain between production and consumption, the basic business and the business. Automotive service industry including pre-sale, sale, after sale of car of the three services, according to the service object and content to the automotive service industry is divided into automobile marketing, automobile repair and maintenance, car decoration and beauty, automobile credit, car insurance, second-hand transactions and recovery, automobile driving training, according to the understanding of the information and data this paper will, for a more detailed analysis on the development of automobile service industry. The analysis in this paper to the demand of the market to adjust business strategy to provide accurate and scientific basis, so as to play a guiding role in the development of automobile service industry. Finally obtains the automobile service will be oriented to the market, diversification, chain, information technology, the pursuit of higher social value; and customer service as the core, the automotive aftermarket have been more rapid development!

Keywords: factors of automobile service industry, standardization, service marketing, influence, strategy

1 引言 1

2 汽车服务业的发展现状分析 1

3 我国汽车服务业的发展过程中存在的问题 2

3.1 行业基础薄弱 2

3.2 服务理念落后 2

3.3 综合素质不高 2

3.4 市场秩序混乱 3

3.5 服务能力不足 3

3.6 管理方式陈旧 3

3.7 外资的冲击 3

4 中国汽车服务行业逐渐走向成熟规范 4