GfK：2019年中国手机销量占全球市场份额为21%
手机市场下行导致中国在全球市场的占比持续下滑。GfK数据显示，2019年，中国手机销量占全球市场份额为21%。各大手机品牌对5G的探索此起彼伏。随着5G兴起，中国手机市场重回全球手机引领者地位指日可待。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"309.00","dataType":"png","c":"word/media/image1.png","imgOriW":553,"imgOriH":309})
GfK数据显示，2019年，中国手机品牌占全球销量份额已超过一半，达到54%。盘面下降，体量上升，竞争全球化成为中国手机厂商绕不开的新征途。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"310.00","dataType":"png","c":"word/media/image2.png","imgOriW":553,"imgOriH":310})
除了手机品类，手机厂商对智能穿戴、IT、家居等产品亦有涉及，同时渠道零售也呈现多元化布局。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"310.00","dataType":"png","c":"word/media/image3.png","imgOriW":553,"imgOriH":310})
不管是全生态的产品竞争，还是多元化的渠道变革，中国手机市场都在引领手机新时代。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"324.00","dataType":"png","c":"word/media/image4.png","imgOriW":553,"imgOriH":324})
在智能机市场，中东非地区、新兴亚太地区、中东欧地区销量同比持续增加，全球智能机市场增量发展主要关注发展中国家。GfK数据显示，2019年，中国智能手机销量占全球市场份额的26%，处在下行区间。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"317.00","dataType":"png","c":"word/media/image5.png","imgOriW":553,"imgOriH":317})
2020年即将到来，随着5G的发展与成熟，手机市场或将迎来新的变化。5G商用开启，2020年将成为全球手机市场的特殊时间窗口，下半年开始进入发展快车道。GfK预测，2020年，全球5G手机市场零售量将达到1.7亿台，中国5G手机零售量将占全球5G手机零售量的65%。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"321.00","dataType":"png","c":"word/media/image6.png","imgOriW":553,"imgOriH":321})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"321.00","dataType":"png","c":"word/media/image7.png","imgOriW":553,"imgOriH":321})
手机品牌从单一手机竞争走向全生态产品竞争，万物互联引领多元化发展。
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"333.00","dataType":"png","c":"word/media/image8.png","imgOriW":553,"imgOriH":333})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.00&md5sum=2a061300488cb6b33e952dcb588cbb45&sign=87dfe9cc48&rtcs_flag=2&rtcs_ver=4&l=webapp&bucketNum=527&ipr={"t":"img","r":"r_4","w":"553.00","h":"308.00","dataType":"png","c":"word/media/image9.png","imgOriW":553,"imgOriH":308})
5G引领全场景零售变革，生态化销售模式或将提升零售对用户吸引力。
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