There is a great person,who transformed our lives,redefined entire industries and achieved one of the rarest feasts in human history. He spent his life packaging that magic into elegantly designed, easy to use products. He even changed the way each of us sees the world. He is Steve Jobs.Everyone maybe is familiar with him,especially with his products--iphone.itouch.ipad.
Steve Jobs was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. As Apple floundered, Jobs took control of the company and was named "interim CEO" in 1997, or as he jokingly referred to it, "iCEO". Under his leadership, Apple was saved from near bankruptcy, and became profitable by 1998. Over the next decade, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services, providing several years of stable financial returns, propelled Apple to become the world's most valuable publicly traded company in 2011. The reinvigoration of the company is regarded by some commentators as one of the greatest business turnaround stories.
If I were a reporter,I will ask Jobs :In his eyes,what is the most important for a entrepreneur.Because I really admire his achievement and another question is that faced with serious canser ,what did he think about?For most of people ,cancer Is a acute attack to one’s mental and heart ,but Jobs lead Apple to the climax.
The reason that I want to introduce Steve Jobs is not only because the enormous acomplish,but also because his great personality. The Economisist says:” NOBODY else in the computer industry could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. All computers do is to do something about cauculation, but do it fast enough and “the results appear to be magic”, he once explained. He spent his life packaging that magic into elegantly designed, easy to use products.”
In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple. Computing’s early years were dominated by technical types. But his emphasis on design and ease of use gave him the edge later on. Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, that can do almost anything. “Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.
He attributed his success to an obsessive attention to detail , his pursuit of perfection and his flair for innovation.He said- "I want to make icons do look lick with his tongue"; To be able to sleep at night, to the aesthetic and quality throughout the pursuit of excellence""Do not let the noise of others opinions drown your inner voice, heart and intuition to have the courage to listen to the call." - He is Apple's "The Godfather" Jobs. "A pirate, a paranoid, a perfect combination of art and technology of IT leaders, a person who changed the world." He said in his youth that he wanted to “put a ding in the universe” did just that.
到目前为止，世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。在每次苹果推出新产品之时，乔布斯总是会独自站在黑色的舞台上，向充满敬仰之情的观众展示出又一款“充满魔力”而又“不可思议”的创新电子产品来，他的发布方式充满了表演的天赋。计算机所做的无非是计算，但是经过他的解释和展示，高速的计算就“仿佛拥有了无限的魔力”。乔布斯终其一生都在将他的魔力包装到了设计精美、使用简便的产品当中去。
回顾乔布斯的一生，乔布斯早在开发出第一款苹果电脑时便已经远远地走在了时代的前沿。早年的计算机技术主要是强调技术，而乔布斯则率先关注了设计以及使用的便捷性，这也为他在后来推出产品的特性奠定了基础。在他心目当中，电脑应该是一款优雅、简洁并且可以轻松方便地用来了解世界的时尚产品，而大众应该人手一份，同时可以用它来做任何事情。乔布斯在2010年1月发布iPad时，在演说收尾时指出：“单靠科技是远远不够的，必需要让科技与人文科学以及人性相结合，其成果必需能够让用户产生共鸣。”这段台词对于科技业的领袖来说十分不可思议，但是如果了解了乔布斯的背景的话，这也不难理解他为何会如此表述了。
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