苹果中国官网发致歉信：苹果终于低下“无与伦比的傲慢”的头 Apple Inc Chief Executive Tim Cook apologized to Chinese consumers on Monday forconfusion over its warranty policy following more than two weeks of criticism in the Chinese media of its after-sales service. 周一（4月1日），苹果公司CEO蒂姆-库克为苹果产品在中国的保修政策的混乱而正式向中国消费者道歉。苹果的道歉是在中国媒体连续两周以上报道曝光苹果售后服务之后才姗姗来迟的。 Apple is revising its warranties for the iPhone 4 and iPhone 4S and simplifying its explanation of warranties and ways for customers to provide feedback, Cook said in a letter on Apple's China website. 库克在苹果中国官网上的致歉信中表示，苹果将会“改进iPhone 4 和iPhone 4S 维修政策；在Apple 官方网站上提供简洁清晰的维修和保修政策说明；确保消费者能够便捷地联系Apple 以反馈服务的相关问题”。 "We are aware that owing to insufficientexternal communication, some consider Apple's attitude to be arrogant, inattentive or indifferent to consumer feedback," Cook said. "We express our sincere apologies for causing consumers any misgivings or misunderstanding", he added. 库克在道歉中称，“我们意识到，由于在此过程中对外沟通不足而导致外界认为Apple 态度傲慢，不在意或不重视消费者的反馈。对于由此给消费者带来的任何顾虑或误会，我
们表示诚挚的歉意。” The criticism of Apple began on March 15 with the broadcast of an annual show on China Central Television about consumer safety and rights. The show assailed Apple for its after-service, including not offering new iPhones with a one-year warranty in the case of major repairs. 对于苹果公司的批评始于中央电视台的315晚会，节目中曝光了苹果公司售后服务的问题。消费者的iPhone手机在一年保修期内出现问题后，苹果公司对问题手机进行重大维修后却不延长一年保修期。 Now Apple will replace iPhone 4 and 4S models purchased in China with new phones in the case of such repairs, along with a new one-year warranty, Cook said in his letter. 库克在道歉信中还写道，“iPhone 4 或iPhone 4S 已经过Apple 或Apple 授权服务提供商使用部分重新装配套件维修，我们会视其为整机更换，并为维修后的iPhone 提供自维修之日起重新计算的1 年保修期。” The company also will give refresher training to service providers to explain the new warranty policy, he said. 苹果CEO还表示，“我们给中国的所有Apple 授权服务提供商下发了新的培训材料，以确保每个为Apple 产品提供服务的相关人员不仅熟知我们的政策，也掌握“三包” 规定及相关政策。”
