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发布时间:2023-11-13 15:37:25 来源:文档文库
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一鸣真鲜奶吧市场营销策划方案
一鸣真鲜奶吧>>>>
巩固浙江市场及开辟省外市场营销策划方案>>>>
班级:姓名:学号:>>>>>>>>
一鸣真鲜奶吧市场营销策划方案
概要………………………………………………………………………………………………………………………、2
一、市场营销环境分析......................................................................................3(一宏观环境分析.....................................................................................................3(二渠道企业分析.....................................................................................................4(三目标市场分析.....................................................................................................4(四竞争者分析.........................................................................................................5(五消费者分析.........................................................................................................6(六企业自身分析.....................................................................................................7二、市场业务的机会点与问题点......................................................................10(一机会点:..............................................................................................................10(二问题点:..............................................................................................................12三、营销目标....................................................................................................13四、营销战略....................................................................................................14(一细分市场..........................................................................................................14(二市场选择..........................................................................................................14(三市场定位..........................................................................................................14五、营销策略....................................................................................................15(一产品策略..........................................................................................................15(二定价策略..........................................................................................................17(三渠道策略