中国化妆品行业 - 国内化妆品品牌的优点和缺点

中国化妆品行业 ——国内化妆品品牌的优点和缺点

西南财经大学经贸外语学语学院 申思

【期刊名称】《中国外资（下半月）》

【年(卷),期】2011(000)003

【总页数】1

1.Introduction

Backed by the robust economic growth, China’s cosmetic sector is turning to a huge money-maker evidenced by the rapid development in recent decades. The China Association of Fragrance Flavor and Cosmetic Industries estimated that China’s total sales of cosmetics amounted to nearly 85 billion yuan in 2004, up by 13% from 75 billion yuan in the previous year, ranking number two in Asia after Japan and number eight in the world in terms of sales value (Li&Fung, 2005：7).

2.Background of Chinese cosmetics market

2.1 Cosmetic Industry in China

The cosmetics industry had grown rapidly in China over the previous decade with annual average growth rates of 10.2% from 1997 to 2005 (Hung, 2008： 7). By 2005, national sales of cosmetics had reached an estimated US $8.6 billion. From a population of 1.3 billion,urban residents accounted for 560 million consumers, with a wide range of disposable spending power on cosmetics, from the most basic soap to high-end foreign skin care products. Per capita expenditure remained exceptionally low by international standards： whereas the average Japanese consumer spent US $241 per year on cosmetics, Chinese consumers averaged a meagre US $6 a year per consumer.

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