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XX十八梯蛙队长美蛙鱼头营销策划方案

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十八梯蛙队长美蛙鱼头营销策划方案

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目录

一、企业及产品介绍.........................................................................................................3
二、市场环境分析......................................................................................................................32.1.宏观分析.....................................................................................................................................3
2.2.内外部竞争环境............................................................................................................................42.2.1.优势.....................................................................................................................................42.2.2.劣势.....................................................................................................................................52.2.3.机会.....................................................................................................................................52.2.4.威胁.....................................................................................................................................52.2.5.竞争分析...........................................................................................................................6
三、市场细分.............................................................................................................................73.1.目标市场.....................................................................................................................................83.2.目标群体分析.............................................................................................................................83.3.市场定位.....................................................................................................................................9四、营销策略...........................................................................................................................114.1.营销思路...................................................................................................................................114.2.实施手段...................................................................................................................................12五、广告策略...........................................................................................................................135.1.广告媒体...................................................................................................................................125.2.推广...........................................................................................................................................135.3.宣传报道...................................................................................................................................13六、成效..................................................................................................................................13

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