工商管理专业本科培养方案

发布时间:2020-08-03   来源:文档文库   
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工商管理专业本科培养方案

Undergraduate Program for Specialty in Business Administration
一、培养目标
I. Educational Objectives
本专业培养德智体美全面发展,适应经济社会发展需要的,系统地掌握经济学、管理学基本原理,熟悉企业管理、市场营销、财务管理和法律等方面知识的工商管理学科高级专门人才。学生毕业后,能在企业从事企业管理、市场营销、企业策划工作,也可到政府部门、事业单位从事管理工作。
The program is designed to train professional personnel that meet the demand of socialist market economy and, developed in an all-round way, morally, intellectually, physically and aesthetically, with solid academic background for economics and management knowledge and theories. They will graduate as advanced practical personnel with a good command of enterprise management, marketing, financial management and relevant laws, and be capable of doing business administration, marketing and designing work as well as working in government department and enterprises in the management position.
二、基本要求 II. Skills Profile
As a student of this program, he/she is required to:
1、热爱祖国,拥护中国共产党的领导,掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系;愿为社会主义现代化建设服务、为人民服务;爱岗敬业、艰苦奋斗、热爱劳动、遵纪守法、团结合作;具有良好的思想品德、社会公德和职业道德。
1. Love motherland, support the Chinese Communist Party’s leadership and grasp the basic principles of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, “Three Represents” Thought and Scientific Outlook on Development; be willing to serve the socialist modernization drive and the masses; have a strong sense of responsibility and aspirations to endeavor for the country and nation’s prosperity; be conscientious and meticulous in work, observe disciplines
and obey laws, and cherish team spirit; have good moral character, social morality and professional ethics.
2、掌握本专业必需的管理学、经济学的基本理论、基础知识和基本技能,具有独立获取知识、提出问题、分析解决问题的基本能力及开拓创新精神;熟悉现代工商企业管理的基本理论与方法,综合运用所学知识,具有企业管理方面的实际操作能力;具有较强的语言文字表达、人际沟通能力;了解本学科的理论前沿和发展动态,并熟悉我国市场营销的有关方针、政策和法规;具有分析和解决企业市场营销实际问题的能力;要求学生掌握一门外语,并具有较强的外语和计算机应用能力。
2. Master the basic theories, knowledge and skills in management and economics; be with the independent access to knowledge and the capability to raise questions, analyze problems and solve them independently; have the pioneering spirit; be familiar with the basic theories and methods of modern business administration; have the practical operation ability of business management with the comprehensive application of knowledge; have the strong language and writing expression and interpersonal communication skills; be familiar with the forward position and develop trend of the subject, as well as China-related marketing strategies, policies and regulations; have the abilities of analyzing and solving the practical problems in enterprise marketing; require students to master a foreign language and have the strong ability of application in the foreign language and computer.
3掌握科学锻炼身体的基本知识和技能,养成良好的锻炼和卫生习惯,具备健全的心理和健康的体魄。 3. Master the basic knowledge and skills to develop good exercise and health habits, have a sound psychological and physical health.
三、学制与学位
III. Length of Schooling and Degree
学制四年,符合学士学位授予条件的授予管理学学士学位。
4 years,in accordance with the Bachelor’s requirements, the graduates will be conferred with Bachelor’s Degree in Management.

四、主要课程
IV. Curriculum Provision
本专业课程结构: The Course Structure:
本专业必修课分为公共基础课、专业基础课和专业课三大类,选修课分为专业选修课和公共选修课两类。
The Compulsory Courses are classified into three categories, including Public Basic Courses, Specialty Basic Courses and Specialty Courses; the Optional Courses are classified into two categories, including Public Optional Courses and Specialty Optional Courses.
本专业主干课程: Main Courses are:
管理学(△)、统计学、会计学、市场营销学(△)、财务管理、经济法、企业运营管理、人力资源管理、企业战略管理(△)、物流管理、组织行为学等(后有“△”为学位课程)。
Management(△, Statistics, Accounting, Marketing (△, Financial Management, Economic Law, Enterprise Operations Management, Human Resources Management, Strategic Enterprise Management (△, Logistics Management, Organization Behavior, etc. (“△” indicates Degree Courses.
五、实践教学
V. Practical Teaching
1、学生参加公益劳动和军事训练,由学校统一安排。
1. Students are required to participate in Military Training and Labor for Public Benefits. 2、在专业教师的指导下,开展与专业相关的活动。
2. Under the guidance of teachers, students should conduct profession-related activities. 3、学生在教师的指导下,拟定调查提纲,在企业和其它单位进行实地调查。
3. Students draw up the investigation outline and take the in-the-spot investigation in enterprises and other places under the guidance of teachers.

4、在专业教师的指导下,完成毕业论文。
4. Students should complete the Graduation Thesis under the guidance of teachers. 5、在专业教师的指导下,在企业进行生产实习。
5. Students should conduct Production Practice in enterprises under the guidance of teachers.
六、毕业条件
VI. Graduation Requirements
本专业学生应按培养方案修满178学分,并通过毕业资格审核,方准予毕业。
The students can be conferred graduation, after obtaining 178 Credits in accordance with the program requirements and meeting graduation qualification.
七、教学进程表
VII. Tables of Teaching Schedule
1、总周数分配表
1. Week-distribution Table



学年、学期
Year / 合计
Semester

教学环节 Teaching Links
课堂教学(含教学实践)
Classroom Teaching 12
(including 16
16
16
16
16
16

108
1 1 Semester
st第一学年 1 Year
st第二学年 2 Year
nd第三学年 3 Year
rd第四学年 4 Year
th6
2 2 Semester
nd7 7 Semester
th8 8 Semester
th3 3 Semester
rd4 4 Semester
th5 5 Semester
thTotal
6 Semester
thClassroom Teaching
Practical Teaching
考试
Tests
小计
2 2 2 2 2 2 2 14

14
Subtotal
18 18 18 18 18 18 122

军训和国防教育
Military Training 3
and National Defense Education 入学教育和毕业教育
Enrollment 1
Education and Graduate Education 公益劳动
Labor for Public Benefits

1
1
1




3






1
2







3
Practical Teaching
社会调查(生产实习)
Social Survey
(Production Practice
中期论文(课程设计) Mid-term Paper (Course Design 毕业实习 Graduation Internship 毕业论文(设计) Graduation Thesis (Design
小计
1 1 1 1 4
2、实践教学环节安排表 2. Practical Teaching Table
Contents
Semester
Weeks
Credits

2 2 4
6 6
8 8
4
Subtotal 机动
2
Flexible 假期
5
Vacation 总计
25
Total
2 2 2 1 2 2 15 30
1 4 7
7 5 7 5 7 5 41
27 25 27 25 27 25 19 200

入学教育和毕业教育
18
Enrollment Education and Graduate Education 军训和国防教育
Military Training and National Defense Education 公益劳动
234
Labor for Public Benefits 社会调查(生产实习)
2345
Social Survey (Production Practice 中期论文(课程设计)
67
Mid-term Paper (Course Design 毕业实习
8
Graduation Internship 毕业论文(设计)
8
Graduation Thesis (Design
合计

Total
30
30
8
8
6
4
4
4
4
8
3
3
1
3
1
2
2

3、课程设置及教学环节安排表(△—学位课程)
3. Curriculum and Teaching Schedule Table ( - Degree Courses
学时分配 Hour Distributi周学时分配 Hours per Week
Courses Classified Public Basic Courses

on
Total Hours
No.
课程名称 Course Name
Credits
第一学年 st1 Year
1 Semester
2 Semester
1第二学年 2 Year
3 Semester

24 Semester

3
nd第三学年 3 Year
5 Semester

46 Semester

5
rd第四学年 4 Year
7 Semester

68 Semester

7
thTheoretical Teaching

Practical Teaching




st
nd
rd
th
th
th
th
th8
思想道德修养与法律基础 1 Moral & Ethics and Fundamentals of Laws
48 42 6 3 4



马克思主义基本原理 2
Principles of Marxism 中国近现代史纲要 3 Survey of Modern Chinese History
毛泽东思想、邓小平理论和“三个代表”重要思想概论 4
Introduction to Mao Zedong Thought, Deng Xiaoping Theory and “Three Represents” Thought
48 32 16 3 3

32 32 2 2

96 64 32 6 4

形势与政策 5
Situation and Policies
32
32

2









大学英语一 6
College English I 大学英语二 7
College English 96 II 大学英语三 8
College English 64 III 大学英语四 9

大学语文 10
College Chinese 体育一 11
Physical Education I 体育二 12
Physical Education II 体育三 13
Physical Education III
30
30

1


2





30
30

1

2






24
24

1
2







48
48

3
4







College English 64 IV
64

4



4




64

4


4





96

6

6






72
72

5
6








体育四 14
Physical Education IV 微积分一 15
Calculus I 微积分二 16
Calculus II 线性代数 17
Linear Algebra 概率论与数理统计 Probability 18
Theory
and Mathematical Statistics 计算机文化基础 19
Basics Computer 数据库应用技术 20
Database Application
小计
1050
Subtotal 管理经济学 21
Managerial Economics 宏观经济学 22
Macro-economics 管理学△
48
Management△ 会计学
48
Accounting 统计学 25
Statistics 市场营销学△ 26
Marketing
48
48

3

3






48
48

3


3





48

3

3






48

3
4







48
48

3



3




48
48

3


3





948
102
62
20
16
18
13




64
32
32
3


4





of 64
48
16
4

4






48
48

3



3




48
48

3


3





64
64

4

4






48
48

3
4







30
30

1



2




Specialty Basic Courses
23 24


货币金融学 27
Monetary Finance 经济法 28
Economic Law
小计
384
Subtotal 企业战略管理△ Strategic 29
Enterprise Management 电子商务 30
E-commerce 营销调研 31
Marketing Research 企业运营管理 Enterprise 32
Operations Management
48
42
6
3





3


32
32

2





2


48
48

3




3



48
42
6
3




3



384

24
4
6
6
6
3



48
48

3




3



48
48

3



3




Specialty Courses

企业财务管理 Enterprise 33
Finance Management 商务英语 34
Business English 物流管理 35
Logistics Management 人力资源管理 36
Human Resources Management 质量管理学 37
Quality Management
48
48

3






3

48
42
6
3






3

48
42
6
3





3


48
48

3




3



48
42
6
3




3




组织行为学 38
Organization Behavior 国际企业管理 International 39
Business Management
小计
512
Subtotal
Subtotal of 1946 1808
Compulsory Courses
Subtotal of

Optional Courses
实践教学环节小计
Subtotal of

Practical Teaching
公共基础课必修学分62,占总学分%
Public Basic Courses have 62 compulsory Credits, % of total Credits 专业基础课必修学分24,占总学分%
Specialty Basic Courses have 24 compulsory Credits, % of total Credits
毕业应取得总学分178
专业课必修学分32,占总学分%




30




















30
















138
118
24
22
24
22
15
8
9

476
36
32



3
12
8
9

48
48

3






3

48
42
6
3



3




Graduates should obtain a total Specialty Courses have 32 compulsory Credits, % of total Credits
of 178 Credits
综合实践教学环节学分30,占总学分%
Practical Teaching has 30 compulsory Credits, % of total Credits 选修课学分≥30,其中公共选修课≥16
Credits of Optional Courses 30including the Credits of Public Optional Courses 16


4、选修课设置
4. Optional Courses
课程类别 Courses Classified
课程名称

Course Name
No.
工商行政管理学 Industrial and 1
Commercial Administration 管理信息系统 2
Management Information System 企业经营分析 3
Business Analysis 领导科学 4
Leadership Science 创业管理
32
2
4
32
2
4
32
2
4
32
2
4
Hours
Teaching Credits
Semester
Remarks
教学时数
学分
开设学期
备注
14 Credits should be obtained for courses of this category
Specialty Optional Courses
5 Entrepreneurship Management
32 2 5

企业文化 6
Enterprise Culture 商品学 7
Commodity Science 服务营销 8
Service Marketing 风险管理 9
Risk Management 证券投资与管理 10
Securities Investment and Management 供应链管理 11
Supply Chain Management 现代企业制度 12
Modern Enterprise System
32
2
7
32
2
7
32
2
7
32
2
6
32
2
6
32
2
5
32
2
5
14

公共关系学 13
Public Relations
公共选修课 Public Optional Courses
见学校公共选修课一览表
Refer to the Public Optional Courses Table
本类课程应修满16学分 16 Credits should be obtained for courses of this category
32
2
7



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