怎么玩转今日头条号图集
1、头条号产品推荐机制，进文、审核、消重、推荐等
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image1.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image2.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image3.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image4.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image5.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image6.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image7.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image8.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image9.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.79","dataType":"jpeg","c":"word/media/image10.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image11.jpeg","imgOriW":1280,"imgOriH":720})
2、案例分析：标题、配图、识别
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image12.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image13.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image14.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image15.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image16.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image17.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image18.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image19.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image20.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image21.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image22.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image23.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image24.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image25.jpeg","imgOriW":1280,"imgOriH":720})
新闻五要素：何时（when）、何地（where）、何事（what）、何因（why）、何人（who）
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image26.jpeg","imgOriW":1280,"imgOriH":720})
（1）根据时间轴进行的策划：
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image27.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image28.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image29.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image30.jpeg","imgOriW":1280,"imgOriH":720})
（2）根据故事节点进行的策划：
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image31.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image32.jpeg","imgOriW":1280,"imgOriH":720})
![](https://wkrtcs.bdimg.com/rtcs/image?w=553.73&md5sum=2dc13647be39ef5e3003f64e200a3b1f&sign=68b83a1573&rtcs_flag=2&rtcs_ver=3.1&l=webapp&bucketNum=89&ipr={"t":"img","r":"r_3","w":"553.73","h":"311.56","dataType":"jpeg","c":"word/media/image33.jpeg","imgOriW":1280,"imgOriH":720})
总结：
1 标题最重要：两段式标题
2 图片的选择：一张大图或三张小图，前三张图片要最精美、精彩；图片不要有涉政、涉黄元素
3 图说部分：主图说、分图说都要有
4 优质与大家息息相关的内容
本文来源：https://www.2haoxitong.net/k/doc/7c30fe6af56527d3240c844769eae009581ba2ad.html
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