Abstract Today, with the increasingly fierce competition in the electronic market, iPhone's product marketing has been winning one after another, which is inseparable from its marketing strategy. This article takes the marketing of iPhone iPhone mobile phone as an example to analyze and discuss the marketing strategy of iPhone company. This paper first gives a brief account of iPhone company, then analyzes the market positioning and market status quo of iPhone company, and summarizes the marketing characteristics of iPhone company. In the third chapter, mainly on China's market, analyzes the marketing environment of iPhone, and the SWOT analysis, in the fourth part, according to the previous analysis, summarizes the Enlightenment of iPhone's marketing strategy on China's domestic mobile phone brand manufacturers, in order to promote the improvement and innovation of domestic mobile phone manufacturers marketing strategy. Key words： iPhone mobile phone; marketing; marketing strategy
