ABSTRACT This article first culture and corporate culture containing an explanation , and then describes the elements of corporate culture and core , and described the importance of corporate culture . Group is located in Pingshan dedicated to the production of steel -based, has its own set of corporate culture formation process . " Constantly evolving, constantly change. Legalistic only enable enterprises to death" is a dedicated group of business purposes. Talent, increase the degree of emphasis on the cultural construction and attention to training and learning are the advantages of dedicated group enterprise culture and experience. However , dedicated group of cultural construction deficiencies still exist , for example , blind diversification, the blind pursuit of economies of scale, lack of innovation culture , employing heavy form of discrimination and cultural construction , lightweight innovation and so on. This paper argues that corporate culture dedicated group of insufficient reason is still stuck in the traditional cultural construction stage , ignoring the human spirit and the lack of understanding of corporate culture . Dedicated group enterprise culture construction improvements in the corporate philosophy with emphasis on the role of culture , play senior leadership role in cultural development , emphasis on learning and innovation in the cultural construction of the role of focus on " human spirit " of the building and so on. Keywords : Jingye Group ; corporate culture ; culture building ; cultural innovation ; humanism II
